Inside the race to diversify Armenia’s exports

Russia’s trade restrictions on Armenian exports have exposed the risks of relying too heavily on a single market. But as many are asking, is Armenia up to the challenge of quickly building sustainable export channels elsewhere? Dr. Hovsep Patvakanian, Head of the Investment Council of Armenia, explains how exporters are responding to the crisis and what Armenia must do to strengthen its global trade competitiveness. He also discusses the role of trade missions, improved logistics, and diaspora networks in opening doors to new markets, emphasizing the need for Armenia to pursue opportunities not only in the European Union, but also across Eastern Europe, the Gulf, and Central Asia.