Visa cashless forum marks its first event in Armenia

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On November 22, the Visa Cashless Forum marked its first event in Armenia’s capital Yerevan. The closed international event brought together distinguished government officials, prominent Visa representatives, financial sector professionals, and payment technology experts. 

The forum served as a collaborative platform, uniting Armenia's key stakeholders to explore the future of cashless payments. Attendees had an opportunity to exchange ideas and network, fostering innovations and partnerships. 

The Visa Cashless Forum is a flagship event for Visa in the former Soviet region, showcasing the latest trends in the financial sector. First held in Ukraine in 2017, the forum has since been hosted in countries such as Kazakhstan, Serbia, and others. This year, the forum marked a significant milestone by being held in Armenia, reflecting the country’s growing role in the digital transformation of the financial landscape.

Visa top executives participated as speakers: and high executives from the Visa CISSEE and CEMEA regions, including Andrew Torre, Regional President, Visa CEMEA; Cristina Doros, Group Country Manager, Visa CISSEE; Diana Kiguradze, Regional Manager, Visa Caucasus; Nicolas Khoury, Head of Visa Consulting & Analytics, Visa CEMEA; Godfrey Sullivan, Head of Product, Solutions & Digital Partnerships, Visa CEMEA; and Walter Lironi, Head of Value-Added Services, Visa CEMEA.   

The forum explored key topics, including digital payments, generative AI, value-added services, and Gen Z as driving forces behind consumer spending growth. 

About Visa 

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at cis.visa.com. 

Media Contacts 

Mariam Gvaradze 

Press Office of Visa in Georgia 

Noblet Media Eastern Partnership 

+99555449965 [email protected]