James Tufenkian, founder of the Tufenkian Foundation and a pioneer in Armenian hospitality, shares his journey from carpets to boutique hotels and now to winemaking. Filmed in one of his Yerevan hotels, he explains how wine, like carpets and local crafts, is a form of cultural expression — a way to share Armenia’s history, traditions, and excellence with the world.
In this conversation with Paul Kalemkiarian, host of the podcast ‘Wine Talks with Paul K’, Tufenkian discusses the challenges of building a global brand, preserving artisanal techniques, and creating wines that reflect Armenia’s unique heritage.
