CivilnetHead of Armenia's Tourism Committee Sisian Boghossian sits down with CivilNet to reveal how Armenia plans to double its annual tourism numbers to over 2 million visitors this year.
Boghossian pulls back the curtain on Armenia's unorthodox strategy that focused on word-of-mouth promotion, guerrilla marketing tactics, and rebranding the country's image globally.
She discusses the challenges Armenia faced after years of political turmoil and economic decline, and how they tapped into cultural tourism and community outreach to boost the tourism sector.
