Sisian Boghossian, the recently appointed head of Armenia’s tourism committee, talks to CivilNet about how she and her team are working to raise awareness of Armenia as a tourism destination. Ms. Boghossian explains their plans to participate in international tourism expos, buy advertisements, launch a website, and engage with travel influencers and vloggers. Ms. Boghossian also discusses Armenia’s recovery path to pre-covid tourism levels.

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